Branding

This page defines the core icons, colors, and usage conventions that ensure Moony is represented consistently across applications, communications, and interfaces.

The name Moony blends two ideas: moon and money. It draws from the playful, aspirational language of internet culture, where assets are said to "go to the moon", while also pointing directly to Moony's function as a new form of digital money.

The name is intentionally simple, memorable, and shareable. Its memetic resonance makes it easy to adopt in conversation, while its grounding in principled, open value infrastructure signals credibility and long‑term vision. Moony is as much a cultural asset as it is a technical one.

Moony can be represented using the Unicode character ⍜ (U+235C "APL Functional Symbol Circle Underbar") to indicate quantities, similar to how the $ symbol denotes U.S. dollars.

The central form evokes a moon rising above a horizon, an allusion to Moony's namesake and potential growth. The horizontal line grounds the symbol, suggesting stability and foundational integrity, while the ascending circle implies growth and open-ended potential.

When rotated, the icon resembles a "1" and "0," subtly invoking binary code. This visual echo underscores Moony's digital origin and inherent use as digital money.